We are proud to announce that PARFYMFRI Perfume Free Shampoo & Conditioner took home the award as this year’s Hair Kit (Shampoo & Conditioner under 550 SEK) at the Swedish Beauty Awards, which took place in Stockholm. The gala is organized once a year to recognize and reward the year’s best cosmetic products launched during the past year.
The jury’s motivation:
“A gentle duo that transforms hair washing into a rich lathering experience. With its mild touch, it sets a new standard for perfume-free haircare – effective, enjoyable, and uncompromisingly luxurious.”
PARFYMFRI Perfume Free Shampoo & Conditioner
Our perfume-free duo, launched in spring 2025, is developed for those with a sensitive scalp – and for anyone who simply wants to avoid perfume without compromising on results. The formula is dermatologically tested, Nordic Swan Ecolabel certified, and approved by the Nordic Asthma and Allergy Association. Gentle enough for both adults and children, yet delivering professional performance, it leaves the hair soft, hydrated, and healthy. This is haircare designed to be inclusive, without sacrificing efficacy. A duo that proves you don’t have to choose between care and performance.
What is the Swedish Beauty Awards?
The Swedish Beauty Awards is Sweden’s only independent industry competition for beauty and haircare products. This is to draw attention and reward products that have stood out during the past year.
A selected jury consisting of members from the beauty industry will be trying the products and judge them on several parameters, for a selected period of time. They then compile the votes together to identify which ones that stands out the most and really keep what they promise.
Read more about the product:
https://bjorkhair.com/series/parfymfri/
Swedish Beuty Awards winner page:
https://www.swedishbeautyawards.se/hr-2026
