As part of our Swedish cultural heritage, we share a special bond with nature. We live close to the woods and lakes, in tune with the changing seasons, and the idea of Björk was inspired by this relationship.
With our background in the haircare industry, we were all too aware of the downsides of most high-performance products on the market. A thoroughly sustainable product range would require a whole new way of thinking, from the lab to the salon chair.
Through our combined knowledge, and a lot of new lessons, we brought our vision to life. Björk is a series of professional haircare products created with high-performing ingredients that give you the right results with a clear conscience.
Our goal now is to become Europe’s most sustainable professional haircare brand, one step at a time.